StarterA custom website
Typical elsewhere$6,000–$35,000 to build up front, then $50–$750/mo to keep it running
With Coapta AI$0 up front~$490/mo
HONEST, SIMPLE PRICING
One clear monthly price — and the AI’s running cost shown openly.
No setup fee for small businesses. You pay nothing until your demo is about 70% there. Then it's one simple monthly plan — running it, looking after it, and our daily improvements — and you always see exactly what the AI costs, at near-cost, with a cap. No surprises.
HONEST, SIMPLE PRICING
One clear monthly price — and the AI engine's running cost shown openly.
There's no setup fee for small businesses — you pay nothing until your demo is about 70% there. After that you pick one simple monthly plan that covers running it, looking after it, and our daily improvements, with plenty of the AI engine's fuel built in. Go past it and you'll see exactly why — it's capped, and it never catches you off guard.
Starter
~$490/mo
Your website, with the AI built in.
- A modern website that works hard for you — answers visitors and captures leads, day and night
- Looking after it, fully handled — we keep it running and act before you have to ask
- ~$100/mo of the AI engine's fuel built in
For a business that needs a sharp online front door that brings in work.
Past your built-in amount, the AI engine's running cost (and keeping it online) is passed on at exactly what it costs us — shown on every bill, with a cap so it never surprises you.
Plus
~$1,490/mo
Your website, plus a private area for your customers.
- Everything in Starter, plus:
- A private login area where your customers and applicants do things themselves — send what you need, check status, book time
- More AI fuel built in — ~$450/mo — and faster changes
For a business that wants customers to serve themselves, around the clock.
Past your built-in amount, the AI engine's running cost (and keeping it online) is passed on at exactly what it costs us — shown on every bill, with a cap so it never surprises you.
Full
~$3,900/mo
Your whole business, running on one system.
- Everything in Plus, plus:
- One system your whole team runs the business inside — with the AI doing the busywork right alongside them
- Your whole team included — up to 10 people; larger teams, we'll scope it with you
- Grows with your business — by your size and volume, not by how many people log in
- The most AI fuel built in — ~$1,200/mo — the fastest changes & guaranteed quick support
For running the entire operation — and your team — on one system.
Past your built-in amount, the AI engine's running cost (and keeping it online) is passed on at exactly what it costs us — shown on every bill, with a cap so it never surprises you.
Every plan is an open book. You see exactly what the AI engine's running cost is — passed on with no hidden markup. We make our money on the plan, never on secret fees.
Rent-to-Own
Want to own it outright?
Ask about Rent-to-Own — part of every payment goes toward owning your system, and all its data, free and clear. No being tied in, ever.
No setup fees. No per-person charges. No mystery quotes. Pay nothing until it works — then one clear price, with the AI engine's running cost shown openly.
Example prices — your exact plan is worked out together in your free chat.
WHAT THIS COSTS ANYWHERE ELSE
The same work, without the five-figure cheque up front.
Custom software almost always means a big bill before you can use any of it — and a long wait. Here's what each plan would typically cost you elsewhere, from real 2026 market figures — and what you pay with us instead: nothing until it's about 70% built, then one clear monthly price.
PlusA website + a private customer area
Typical elsewhere$30,000–$60,000+ to build, plus ongoing upkeep
With Coapta AI$0 up front~$1,490/mo
FullA whole-business system
Typical elsewhere$50,000–$500,000+ to build — or $99–$315 per person every month for off-the-shelf software that still won't fit, and still needs a website on top
With Coapta AI$0 up frontfrom ~$3,900/mo — all of it, one system
Most custom software costs five or six figures before day one. You pay nothing until ours works.
Typical 2026 market figures: GoodFirms website-cost survey, Clutch, and public pricing for Bullhorn, Crelate & Loxo; maintenance figured at the industry-standard 15–20% of build cost per year. Your exact plan is set in your free chat.
NO MYSTERY, NO MARKUP
How the price works — in plain English.
Two parts, both shown openly: one simple plan that covers running and improving your system, and the AI engine's fuel — what it actually does for you, passed on at near-cost. That's it. No setup fee for small businesses, no per-person charges, no surprise quotes.
What one monthly plan covers
Keeping it running online
Your system stays online, fast, and safe to use every day — hosting and the security work, all handled for you.
Looking after it
We keep an eye on your system and aim to catch a problem — or your next idea — before you do, and handle it. (Care is optional, but it's in every plan by default.)
Daily improvements
Tell us what to change with one tap and we ship it — every day, so your system keeps growing with you instead of stopping at the first version.
A built-in amount of the AI's fuel
Each plan bakes in a set amount of AI usage. Go past it and the extra is passed on at what it costs us — shown on every bill, and capped so it can't surprise you.
Think of the AI's running cost like the electricity meter on the wall: you can read it any time, and you only pay for what you use.
The AI's fuel — a bit like electricity
Your software uses AI to do real work for you, and that has a running cost. You pay for what the AI actually does — like electricity, you only pay for what you use. We've battle-tested how to get great results using far less AI, so the bill stays low.
The Glass Box — every plan is an open book
You see exactly what the AI's running cost is — passed on with no hidden markup. We make our money on the plan, never on secret fees. Nothing about your bill is a mystery.
Costs that scale with your system
Hosting and looking-after costs grow with the size of your system — small system, small cost. It grows only as you do, never before.
No bill-shock, ever
Your AI usage is capped and shown on every bill. Nothing past your built-in amount happens without you seeing it first — no nasty surprise at the end of the month.
Rent-to-Own — own it outright
Want to own the system for good? With Rent-to-Own, part of every payment goes toward owning your software — code and all — free and clear. And either way: your data is always yours, and there is no lock-in, ever.
The figures on the plans above are examples, to show how it fits together — your exact plan is worked out together in your free chat.
WORK IN A STRICT-RULES FIELD?
Built to meet your rules — with the cost shown openly.
In fields with strict rules — like healthcare or finance — your system has to meet them. We build it to, and we look after the secure setup and the paperwork it needs. That carries a real monthly cost — the secure hosting and the watching-over-it — which we show you openly, at cost, just like the AI's running cost. No surprise fees. Available on the Plus and Full plans.
We know the rules
In strict fields we know what it takes to stay on the right side of the rules — and where to spend and where to save you money.
The secure setup, handled
Locked-down hosting, careful handling of sensitive records, and the agreements your field requires — set up and kept up to date for you.
Shown openly
The secure hosting and checks are passed on at what they cost us, on every bill. We make our money on looking after it — never a hidden markup.
Straight talk, always
We tell you plainly what we can and can't promise. We never claim a stamp of approval we don't actually hold.
Regulated add-on — from ~$750/mo, scoped to your field
The exact figure depends on your field’s rules and the size of your data, and is worked out in your free chat. Added on top of a Plus or Full plan.
THE FINE PRINT, INVERTED
And here’s what you don’t pay.
Most software pricing hides its surprises in the small print. Ours works the other way round — the things owners dread most simply aren’t here.
No setup invoice. No per-seat line. No quiet markup. The “extra fees” row that catches people out on other bills just isn’t on yours — what you see is the whole bill.
No setup or upfront fee
For small businesses there is no setup fee and nothing to pay upfront. Getting started costs you nothing.
No payment until it works
You pay nothing until your demo is about 70% there. You see it working for your business before a single bill arrives.
No per-person charges
Add as many of your team as you like — there's no charge per person, no per-seat fee. The price is for the system, not a head count.
No surprise overages
Your AI usage is capped and shown on every bill. Nothing past your built-in amount happens without you seeing it first and choosing it.
No hidden markup on the AI
The AI’s running cost is passed on at near-cost, in the open. We make our money on the simple plan — never on a secret markup.
No lock-in, ever
Your data is always yours to take, anytime. You stay because the software earns its place — never because you’re trapped.
The figures on the plans above are examples — your exact plan is worked out together in your free chat.
WHAT IT LOOKS LIKE IN PRACTICE
Two examples, so the price stops being abstract.
Here’s roughly how the model lands for two very different businesses. The bigger the system, the more it does — and the cost grows only with that, never before.
Figures are examples — your exact plan is scoped in the free chat.
A small shop
~$490/mo
Starter · ~$150/mo of AI fuel built in
One painful job, handled.
Say the headache is the till and the stock never quite agreeing — so you keep running dry on your best sellers. We build one tidy system that keeps the two in step and reorders your steady lines before the shelf goes empty.
The built-in AI (about ~$150/mo of fuel) covers a normal month. If a busy season pushes past it, you see exactly why on the bill — and it’s capped, so it never catches you out.
A clinic or small practice
~$1,200/mo
Growth · ~$500/mo of AI fuel built in
Several jobs, joined up.
Here it’s more than one job: patient records, scheduling and front-desk reminders all in one system, with more of your tools connected and faster changes. A no-show gets a gentle reminder the day before, automatically.
A bigger system does more, so it carries more AI fuel (about ~$500/mo). The running cost is still shown openly and capped — you only pay for what the AI actually does, with nothing hidden.
Where would yours land? Tell Coapta AI about your business and we’ll sketch it — figures and all, no obligation.
THE PATH TO OWNING IT
Rent-to-Own: own it outright — code and all.
On the standard plan you run and evolve your software and you’re never locked in — but you don’t automatically own the code. If you’d rather own it for good, Rent-to-Own is how.
You run and evolve it on a monthly plan
Same as anyone on a plan: your software runs, looks after itself, and gets daily improvements. You’re never locked in, and your data is always yours.
Part of each month builds toward owning it
A portion of every payment quietly vests toward owning the system outright — code and all — until it’s yours, free and clear. Or buy out the remainder anytime.
Either way: your data is always yours, export it anytime, and there’s no lock-in, ever.
Ask about Rent-to-Own in your free chat — we’ll walk you through how it fits your plan.
rented → owned, free and clear
PRICING QUESTIONS
Straight answers on cost.
Your software uses AI to do real work for you, and that has a running cost — a bit like electricity. We pass it on at near-cost, shown openly, so you only ever pay for what the AI actually does. We've also worked hard to get great results using far less AI, to keep that bill low.
No — the figures on the plans are examples, to show how the model fits together. Your exact plan is worked out together in your free chat, around the size of your system and how much AI it really needs.
Yes. On the standard plan you run the software as part of your plan and you are never locked in — your data is always yours to take. If you want to own the system outright, code and all, our Rent-to-Own plan puts part of every payment toward owning it free and clear.
No setup or upfront fee for small businesses, and no per-person charges. You pay nothing at all until your demo is about 70% there — so you see it working before you commit to anything.
It's capped and shown on every bill — nothing past your built-in amount happens without you seeing it first. If a busy season means you genuinely need more, you choose to top up; we never let it surprise you.
No catch. Our demo-first way is how we earn trust: you see it working — about 70% there — before you pay anything. We make our money on the simple monthly plan, in the open, never on a hidden markup or a big setup invoice.
WORK OUT YOUR PLAN
Tell Coapta AI about your business and get a price that fits.
Two minutes in the chat and we'll sketch what we'd build, how fast, and roughly what it'd cost — figures and all, no obligation.